Your message inside Japan's offices. No entity required.
Cupnication places your sponsor message on paper cups inside verified Japanese workplaces — coworking spaces, shared offices, and startup hubs. Localization, delivery, and reporting handled entirely in English.
The challenge
Japan's decision-makers are harder to reach from the outside.
Cold email from an unknown foreign sender goes unread. LinkedIn reach in Japan skews consumer — professionals keep their business persona separate. Direct mail gets tossed. And without a Japanese presence, you have no physical foothold at all.
The people you want to reach spend the workday inside offices no one from outside can enter. The usual channels don't work the same way here.
There's something already inside every Japanese office.
Japanese workplaces stock paper cups at the drink corner as a standard perk. Every coworking space, shared office, and startup hub has one. The people who work there visit it several times a day.
Cupnication places your sponsor message on those cups — in Japanese, designed for the break room where decisions happen. Your brand, physically inside the office, before you have an office.
Why it works
Repeated exposure — built into the medium.
The same professionals encounter your message several times a day, every workday, at no extra cost. Unknown foreign brands need repeated exposure before Japanese buyers act. Here, repetition is a property of the medium, not an add-on.
You pick the room, not the algorithm.
Every Cupnication venue is audited in person. We know the buildings, the operators, and the professional communities inside. Before you spend anything, we can tell you exactly who works where your message will live — startup founders, SME owners, marketers, engineers.
Trackable. Moveable. No long lease.
Every cup has a QR code. You get scan data by venue — in English. When a campaign cycle ends, move to the next building. No billboard production sunk into a single guess. No algorithm to keep feeding. Treat physical media the way you already treat digital experiments.
Category exclusivity per venue.
Maximum 4 sponsors per venue, one brand per industry. Your competitor cannot appear beside you in the same room.
What we handle
Everything between you and Japan.
You bring the message. We carry it the rest of the way.
Native Japanese localization
Your message rewritten by a native writer — not machine-translated. The copy that lands on the cup speaks to how Japanese B2B buyers actually read.
A Japanese landing page
A localized destination for your QR code. The buyer scans in Japanese — the next page is in their language.
End-to-end production
Design, printing, venue coordination, delivery, and restocking. You send one image file. We take it from there.
English contracts and reporting
All paperwork, invoicing, and QR data reports are in English. No Japanese entity or local team required.
Approximately 36 locations as of July 2026, with the network continuing to grow across Tokyo, Osaka, and Fukuoka.
Venue audience profiles — industry mix, company size, professional role — available on request.
Your category, your venues — before a competitor takes the slot.
Sponsor slots per venue are limited to 4, one per industry. A short call is enough to find out whether yours is still available.